Imagawayaki are a classic Japanese treat that I have loved ever since I was a little kid. They are a staple item at festivals and fairs, although you can also find them pretty easily at other year-round food vendors and small sweet shops. Unlike a lot of other traditional Japanese confectionaries, imagawayaki are actually made fresh right there in front of you and you can usually buy them while they’re still piping hot.
I’ve tried buying imagawayaki (or something that looks a lot like them) back home in Canada a few times but they tend to substitute with pancake batter so the flavor and texture is way off. I don’t know exactly what they use for the authentic batter here in Japan, but real Japanese imagawayaki are unmistakably different. Nowadays, you can choose a variety of different fillings like custard, chocolate cream, and sometimes even local varieties like sweet potato, but I always go with the good old sweet red bean filling. These are so satisfying!